The History of Automotive Lighting
WeeZee developed an immersive virtual reality experience for Lumileds, the automotive lighting division of Philips,
presented during Automec (International Auto Parts Fair) at the Imigrantes Exhibition Center in São Paulo.
The experience took users on a journey through Paris, Rio de Janeiro, New York, and Shanghai,
highlighting Philips’ role as a pioneer in the evolution of automotive lighting,
from incandescent bulbs to advanced LED technology.
